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Paid-social creative, written down.

Playbooks, format cheat-sheets and creative-ops notes for teams turning product inputs into ad directions. The library is being written now, here is what is on the way.

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Topics on the way.

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Sample ad creative illustrating the topic: The paid-social angles that actually convert In progress
Playbooks

The paid-social angles that actually convert

A field guide to problem-solution, lifestyle, editorial and bold-type directions, and when each one wins.

Coming soon
Sample ad creative illustrating the topic: Testing dozens of ad variations before a dollar of spend In progress
Creative ops

Testing dozens of ad variations before a dollar of spend

A batch-first workflow for finding the hook early, so your media budget only ever backs winners.

Coming soon
Sample ad creative illustrating the topic: Pricing creative volume without burning your team In progress
For agencies

Pricing creative volume without burning your team

Moving from per-asset scoping to a throughput model your clients, and your designers, will thank you for.

Coming soon
Sample ad creative illustrating the topic: Writing product context that makes generations look real In progress
Playbooks

Writing product context that makes generations look real

The difference between a generic render and the client's product is in the brief. How to write it.

Coming soon
Sample ad creative illustrating the topic: Feed, story, reel: a sizing cheat-sheet for Meta In progress
Formats

Feed, story, reel: a sizing cheat-sheet for Meta

Every placement, its aspect ratio, and how to keep one direction consistent across all of them.

Coming soon
Sample ad creative illustrating the topic: Building a review loop your clients actually use In progress
Creative ops

Building a review loop your clients actually use

One shareable teardown page, with the six-pack proven beside the source product, beats a folder of files and an email thread every time.

Coming soon
The brief

Paid-social creative tactics, monthly.

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